How to Raise £200,000 for Your Nonprofit
A free guide to fundraising for this giving season
Every year around this time, inboxes fill up with giving appeals and Christmas campaigns. But behind every ask, there’s often a quiet tension most leaders know all too well: “How are we actually going to fund this vision?”
I’ve been there - sitting at my desk with a big dream, a small budget, and a deadline that didn’t care how inspired I was. Fundraising isn’t easy. It’s vulnerable, often stressful, faith-stretching work. But it’s also holy work. Because when you invite people to give, you’re not just raising money- you’re raising faith.
That’s why I created this new Wisdom Digest resource: “How to Raise £200,000 for Your Nonprofit” a visual guide and workbook designed to help leaders, fundraisers, and creative visionaries think strategically about fundraising while keeping the spiritual heartbeat intact.
Why I Wrote This
Since working for Church full time from September this year, it’s the first time in 5 years i’ve not had to sit down and consider- i’ve got a financial goal to hit, how are we going to do it? lol. Over the past few years, I’ve had the privilege of leading campaigns that raised:
£50,000 for a building project in a developing country
£500,000 for a UK-based charity as digital team lead
£250,000 in nine months heading up a creative team of ten
But behind every figure were lessons learned, sometimes the hard way. How to articulate vision clearly. How to communicate faith without manipulation. How to build campaigns that people don’t just scroll past, but stop, feel, and respond to.
So I’ve been thinking about a guide that serves as a starting point rather than just theory. It’s a distilled compilation of strategy considerations for campaigns that have worked in the past ranging across digital, print, social, and direct mail.
What You’ll Find Inside
Each section of the guide walks you through a vital principle of effective, faith-led fundraising:
Vision Begins on the Inside – how to clarify your “why” before you ever make an ask.
Fundraising Is Faith Raising – because if your dream doesn’t require faith, it’s probably too small.
Only Buy If You Can Clarify & Quantify – how to communicate costs with integrity and precision.
Who You Talkin’ To? – how to know your audience and adapt your language, tone, and platform.
A Marketing Engine That Moves People – turning awareness into engagement, and engagement into giving.
Copy & Design: Your Silent Superpower – why great words and visuals are worth every moment of attention.
Marketing Channels That Actually Work – how to choose what fits your audience.
Test, Learn, Improve – refining through results, not guesses.
Hopefully you find it helpful!
Why It Matters Now
We are entering the ultimate giving season. For many charities, November through December makes or breaks the entire financial year. But instead of scrambling, I want to help you strategise.
Because behind every appeal is an opportunity to strengthen your message, refine your methods, and renew your faith that the same God who gave the vision will also bring the provision. But mainly? To help more people!
Get the Free Cheatsheet & Workbook
To make this practical, I’ve also created a Fundraising Cheatsheet & Workbook a downloadable companion to help you:
✅ Map out your next campaign
✅ Clarify your message
✅ Quantify your ask
✅ And build a strategy that actually moves people
Download by clicking on the image or link below
